Yes, Instagram Video is a Thing

I was doing some usage research on Instagram and came across some interesting data I’d thought I’d share.

48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%
Of the top 100 brands in the world, 90% have an Instagram account
96% of US fashion brands are on Instagram
Outside China, almost 50% of Instagram users conduct product research on social media
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users
32% of US teens list Instagram as their most important social network, more than any other social network
50% of Instagram users follow brands, making them the social networkers who are most likely to do so
Posts that include another handle gain 56% more engagement
Posts with at least one hashtag gain 12.6% more engagement
Posts with a location receive 79% more engagement
Photos see more engagement than videos (ok, so that will change!)
The average engagement per post has grown by 416% compared to two years ago
70% of the most used hashtags are branded